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Morrisons launches Blue Light Card discount for essential workers

Economy & businessEconomy
Key Points
  • Morrisons offers 10% discount to Blue Light Card holders every Friday from March 6 to April 24.
  • Morrisons partners with MFG to reward EV charging with loyalty points and install 250 ultra-rapid bays.
  • Morrisons launches More Card Stamps promotion for Spiegelau glassware, running until June 7, 2025.

Morrisons has partnered with Blue Light Card to offer eligible workers 10% off their shopping every Friday from March 6 to April 24. The discount requires a minimum spend of £40 and a maximum discount of £70 per transaction. It is valid in-store only and excludes Morrisons.com, Morrisons Daily, petrol stations, and third-party concessions. Blue Light Card, the discount service provider, said in a statement: "Our exclusive 10% Morrisons discount is back… AGAIN! Every Friday from 6th March until 24th April you can fill your trolley (this is in-store only) and save 10% if you spend £40 or more."

In a separate initiative, Morrisons has partnered with Motor Fuel Group (MFG) to reward EV drivers with 5 Morrisons More Points for every £1 spent charging at MFG EV Power bays. MFG will invest £105 million in upgrading Morrisons' forecourts and install 250 ultra-rapid charging bays this year. Matt McLellan, Group Customer, Marketing and Data Director at Morrisons, said: "We are always looking for new ways to give our customers more value through the Morrisons More programme, and this partnership with MFG does exactly that." He added: "Rewarding customers with 5 Morrisons More Points for every £1 spent charging at all MFG EV Power bays across the UK means they can earn valuable points on the road and enjoy savings when they shop with us in store." Martin Symes, EV Director at MFG, said: "We are delighted to partner with Morrisons to reward our EV Power customers with Morrisons More Points. This collaboration is another step forward in our commitment to creating a seamless, customer-focused EV charging experience." He also noted: "With the addition of 250 ultra-rapid charging bays this year at Morrisons sites, we are proud to play a leading role in building the infrastructure required for the UK’s electric future."

Our exclusive 10% Morrisons discount is back… AGAIN! Every Friday from 6th March until 24th April you can fill your trolley (this is in-store only) and save 10% if you spend £40 or more.

Blue Light Card, Discount service provider

Morrisons has also launched a More Card Stamps promotion offering £22 off Spiegelau glassware after collecting 30 stamps. Customers earn one More Card Stamp for every £10 spent in-store or online, with exclusions including fuel, tobacco, and gift cards. The promotion runs until June 7, 2025, with redemption until June 21, 2025. Gareth Lloyd, Director of Loyalty at Morrisons, said: "We’re always looking for ways to reward our loyal customers, and our More Card stamp campaigns help us do just that." He added: "The premium range of Spiegelau glassware makes for an impressive addition to any kitchen and is available to our customers at an amazing discount."

The number of Blue Light Card holders expected to use the 10% discount has not been disclosed. The total number of MFG EV Power bays currently at Morrisons sites remains unclear, as does whether the More Card Stamps promotion will be extended beyond June 21.

We are always looking for new ways to give our customers more value through the Morrisons More programme, and this partnership with MFG does exactly that.

Matt McLellan, Group Customer, Marketing and Data Director at Morrisons

Rewarding customers with 5 Morrisons More Points for every £1 spent charging at all MFG EV Power bays across the UK means they can earn valuable points on the road and enjoy savings when they shop with us in store.

Matt McLellan, Group Customer, Marketing and Data Director at Morrisons

As more drivers make the switch to electric vehicles, it’s important that we continue to evolve our loyalty offering to reflect how our customers live their lives. By linking EV charging with Morrisons More Points, we’re making it even easier for customers to benefit from choosing Morrisons - whether they’re filling their fridge or powering their car.

Matt McLellan, Group Customer, Marketing and Data Director at Morrisons

We are delighted to partner with Morrisons to reward our EV Power customers with Morrisons More Points. This collaboration is another step forward in our commitment to creating a seamless, customer-focused EV charging experience.

Martin Symes, EV Director at MFG

With the addition of 250 ultra-rapid charging bays this year at Morrisons sites, we are proud to play a leading role in building the infrastructure required for the UK’s electric future.

Martin Symes, EV Director at MFG

We’re always looking for ways to reward our loyal customers, and our More Card stamp campaigns help us do just that.

Gareth Lloyd, Director of Loyalty at Morrisons

The premium range of Spiegelau glassware makes for an impressive addition to any kitchen and is available to our customers at an amazing discount.

Gareth Lloyd, Director of Loyalty at Morrisons
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Morrisons launches Blue Light Card discount for essential workers | Reed News