Comedian and actor Mikael Tornving has been revealed as the new Ica-Stig in a commercial film released on Monday. The commercial, which airs on TV4, shows Tornving putting on the white jacket with the Ica logo and giving instructions to others before the store opens. He takes over the role from Björn Kjellman, who announced he was leaving a few weeks ago.
According to reports, betting odds had favored Per Andersson and Annika Andersson for the role, with other candidates including Rolf Lassgård, Henrik Dorsin, David Batra, and Sissela Kyle. Tornving was not on the list of nearly 70 candidates from betting companies. Since the start of Ica's popular advertising series in 2001, three actors have played Ica-Stig before him: Hans Mosesson, Loa Falkman, and Björn Kjellman.