Destinations like Flø and Kråen Gard attract tourists seeking simple, authentic experiences. According to NRK Møre og Romsdal, Inge Eidem, co-owner of Flø feriesenter, described how tourists come when it becomes extremely hot in Southern Europe and the USA. Eldar Stein Flø, former owner, noted there are never queues at Flø, as it lies at the end of a road out to the sea. Kråen Gard in Sande municipality offers micro-houses and local food. According to NRK Møre og Romsdal, owner Terje Grønmyr described guests seeking authentic Norwegian experiences. The destination has received visitors from Europe and the USA, and demand is increasing.
Municipalities play a key role in supporting small-scale tourism, according to Tom Anker Skrede, Director of Visit Northwest. According to NRK Møre og Romsdal, Mayor of Ulstein Stian Skorgen Scheide described facilitating small-scale operators while showcasing the municipality. A report from Future Market Insights shows good prospects for small-scale tourism over the next ten years, with potential to double globally by 2035.
When it becomes scorching hot in Southern Europe and the USA, they come here to us.
I think many who come here seek the authentic Norwegian. A genuine experience, to use that expression. What we offer should be a bit 'down to earth'.
We facilitate those who operate tourism on a small scale, while at the same time we get to showcase our municipality.