According to major media reports, almost all of the world's music and film galas have entered crisis mode because of massive viewer loss, advertising loss, and broad disinterest. The exact nature and timeline of this crisis affecting specific galas remains unclear. In response to similar pressures, Swedish public broadcaster SVT is investing tax money in influencer TV, though the amount of this investment has not been disclosed.
Meanwhile, Swedish newspaper Aftonbladet is letting serious journalists go in order to instead buy provocative blog posts by Blondinbella. The impact on Aftonbladet's journalism quality after these staff changes is uncertain. The galas have reportedly chosen to do everything to appeal to the masses, including throwing dignity into the stream.
Evidence supporting the claims about viewer loss, advertising loss, and disinterest has not been detailed in the reports.