Maura Higgins, the reality TV star known for Love Island and The Traitors, attended the 2026 Time 100 Gala in New York City on Thursday evening, according to multiple reports. At the event, it was announced that she has been revealed as the first contestant for the 35th season of Dancing With The Stars. The show's official Instagram account posted: "She went from looking for love to looking for who to trust, and now she's looking to win the Mirrorball. We're welcoming @maurahiggins to #DWTS on ABC, Disney+, and Hulu this fall! #HuluGetsReal." Higgins responded on social media, writing: "I TINK IM VERY EXCITED!"
For the gala, Higgins wore a strapless silver gown with a corset, cone bra, and sheer skirt, as reported by multiple outlets. The following day, she stepped out in Hudson Square, New York City, wearing a floral white mini dress, according to major media reports.
Maura may have missed out on the cash prize on The Traitors but that's small change compared to what's coming her way. Shows and brands in the US are lining up for a piece of Maura and she's got more opportunities than time right now. It's an exciting place to be.
According to sources, Higgins could be in line for a £5 million payday from new deals. A source told Daily Mail - Home: "Maura may have missed out on the cash prize on The Traitors but that's small change compared to what's coming her way. Shows and brands in the US are lining up for a piece of Maura and she's got more opportunities than time right now. It's an exciting place to be." Another source told Daily Mail - Home that Higgins is in talks to become the face of a major US cosmetic brand in a seven-figure deal. The specific brand has not been confirmed.
Insiders have also indicated that a fly-on-the-wall series documenting Higgins' rise is being discussed, though no platform or production commitment has been announced. Higgins had previously expressed interest in Dancing With the Stars, telling Daily Mail - Home that it would be a challenge she would embrace. The premiere date for season 35 has not yet been set.
She's in talks to become the face of one of the biggest cosmetic brands in the US in a deal that will be at least seven-figures.