According to multiple reports, Sundin's lack of front-office experience has been a point of contention. The Athletic's Jonas Siegel called the appointment a 'PR stunt', reflecting skepticism among some observers. However, NHL analyst Pierre McGuire expressed optimism about Sundin's new role.
According to Hockeysverige, McGuire described Sundin as someone who was deeply engaged with the team during his playing days, and he believes the appointment can help restore fan trust in the organization. McGuire advised Sundin to call Joe Sakic for guidance, citing Sakic as an example of an inexperienced executive who eventually won the Stanley Cup with the Colorado Avalanche. He also pointed to Danny Brière and Keith Jones in Philadelphia as other examples of former players who succeeded in front-office roles despite limited experience.
Now the fans can feel: 'He is one of us. He cares.'
McGuire emphasized that Sundin's hockey intelligence and leadership qualities could translate well to management, noting that his understanding of the game and the Toronto market are invaluable assets. The Maple Leafs are in a period of restructuring after a disappointing season. According to major media reports, the team missed the playoffs after losing 30 points compared to the previous season, and general manager Brad Treliving was fired.
The club has lacked a president of hockey operations since Brendan Shanahan left in May 2025, and is now looking for new leadership profiles. Sundin's appointment is part of that search, though his specific responsibilities remain unclear. The organization hopes that bringing in a beloved former captain will help stabilize the franchise and reconnect with a frustrated fan base.
I was really happy for Mats' sake, and also for Toronto.
Sundin's legacy with the Maple Leafs is substantial. He played 13 seasons for the team from 1994 to 2008, recording 987 points in 981 games, the most in club history. He has remained involved with the organization in recent years, participating in the Maple Leafs' visit to Sweden during the NHL Global Series in Stockholm in 2023 and the tribute to Börje Salming at Scotiabank Arena before Salming's death.
Most recently, he worked as an expert commentator for HBO Max during the Milano Olympics in February. The length of his commitment to the senior advisor role has not been disclosed, and it remains to be seen how his influence will shape the team's direction under Chayka's leadership.
What always stood out with Mats was how engaged he was in the team. It really showed in Toronto, and I think that's a big reason why he gets this role now.
The club must get the fans to believe in the organization again, that the people who work there actually care about the club and the city.
I see it as something positive, not negative.
Call Sakic!