Alpha Male Plastic Surgery, located on the ground floor of 655 Park Avenue, offers a range of procedures including facelifts, non-surgical penile implants, Tesamorelin injections, BodyBanking®, 360 TorsoTuck®, and calf enhancements. Its new Alloclae procedure involves cadaveric adipose tissue that is sterilized, put into tubes, and rebranded for injections. According to The Guardian - Main UK, Dr.
Douglas Steinbrech, a surgeon at the clinic, described Alloclae as a gamechanger that avoids surgery, general anesthesia, and recovery pain. Since early 2025, Alloclae has been most popular among women seeking breast or butt augmentation, but men are also showing interest. Dr.
Steinbrech says interest among men is driven by male body standards from Marvel Comics blockbusters and the online trend 'looksmaxxing'. The residential block at 655 Park Avenue has housed luminaries including bestselling romance author Danielle Steel, esteemed yachtsmen, and heir William Kissam Vanderbilt II. A 68-year-old patient at the clinic, described as a 'one-percenter' in physical fitness for his demographic, is preparing for an Alloclae procedure.
Specific safety risks, the number of procedures performed, regulatory status, donor sourcing ethics, and cost comparisons remain unknown.