Maktbarometern ranks top influencers in Norrbotten

According to the Maktbarometern for Norrbotten, Emil Hansius is the most influential person on social media in the region. Åsa Jonsson also stands out, ranking in the top five in all categories of the survey. Jonsson is an influencer who does not focus on beauty tips or makeup tutorials. According to Piteå-Tidningen, Åsa Jonsson described her career as truly living her childhood dream, and she noted that her account avoids typical influencer tropes.

The Maktbarometern for Norrbotten was presented at Ebeneser in Luleå on Thursday, starting at 11:30. The event was moderated by Melanie Åström, with Mathilda Mattsson serving as the project leader behind it. This release was conducted in collaboration with Medieakademin and Emanuel Karlsten. A high concentration of influencers was reported in Luleå during the presentation, according to major media sources.

Emil Hansius, who emerged as the top influencer, started his YouTube channel ten years ago and broke through in 2018, according to major media reports. According to Norrländska Socialdemokraten, Emil Hansius described his journey as sometimes leading to a sense of speed-blindness, and he emphasized that he remains the same person on and off YouTube.

Another notable figure in the rankings is Sara Lundberg, a teacher who became an influencer from Piteå. Her inclusion highlights the diverse backgrounds of those recognized in the Maktbarometern for Norrbotten.

The methodology behind the Maktbarometern for Norrbotten has not been fully disclosed. Additionally, the full list of top influencers in each category and the exact follower counts or engagement statistics for individuals like Åsa Jonsson and Emil Hansius remain unknown. The public or media reaction to the rankings at the presentation event is also not detailed. The event's atmosphere, beyond the reported concentration of influencers, remains unclear.