The Maktbarometer list for Norrbotten was presented at Ebeneser in Luleå starting at 11:30 on Thursday, with Melanie Åström serving as the moderator for the day. Mathilda Mattsson is the project leader behind the event. Emil Hansius, who started YouTube ten years ago, broke through in 2018.
The full Maktbarometer for Norrbotten is being released in 2026. According to Norrländska Socialdemokraten, Emil Hansius described his YouTube career as having become his whole life, with everything adapted to the platform, making it a lifestyle. He also noted that he remains the same person on and off YouTube, though he acknowledged that sometimes you get a little speed-blind in the fast-paced world of social media.
I am the same person on and off YouTube.
Sara Lundberg, a teacher from Piteå, was also highlighted at the event. The methodology used to determine the most influential social media profiles in Norrbotten has not been disclosed. Additionally, the exact rankings or positions of the influencers on the Maktbarometer list remain unknown, as do the identities of others on the list besides Emil Hansius and Sara Lundberg.
The impact or influence these social media figures have on local or regional issues in Norrbotten is also unclear. The number of people who attended the presentation event at Ebeneser has not been confirmed. Future updates from the Maktbarometer project are expected to provide more details as the 2026 release approaches.
Sometimes you get a little speed-blind.
It has become my whole life. Everything is adapted to YouTube, so it's really a lifestyle.