The annual campaign launched on April 9, with Queen Silvia, Majblomman's highest patron, buying the first flowers from two 10-year-old basketball players, Ester Augustin and Elleonora Wulkan of Fryshuset Basket. In Malmö, 10-year-old Dewin Thulin sold the most in Sweden, with 110,630 SEK. The top-selling schools were Adolf Fredriks musikklasser with 1,506,875 SEK, Fjällskolan with 702,564 SEK, and Möllevångsskolan with 685,116 SEK.
The 2025 collection is now closed, and guardians are instructed to report sales via the app. Majblomman is a non-profit children's rights organization that provides financial support to children in families with insufficient money. Financial support can be applied for by the child's guardian, or by a god man for unaccompanied minors.
Support can be granted to children throughout the calendar year they turn 18. To apply, one must find the local association based on the child's registered city, fill out the form, include a valid certificate from a professional who knows the child's situation, and submit the application. The certificate must describe the child's situation and what the support would mean, cannot be older than three months, and cannot have been used in a previous application.
Medical records or certificates only describing the family's financial situation are not valid. Physical applications must be signed by at least one guardian and sent to the address on the form; digital applications can be submitted online. A god man must always attach a register extract on guardianship.
Financial support is not given for items that the municipality can provide, such as food, formula, diapers, furniture, or strollers. It is also not given for foreign travel, medicines, alien passports, residence permit fees, ID card costs, driver's licenses, or driving lessons. Applicants receive a written decision by mail or email.
Svensk Simidrott supports Majblomman and promotes a swim badge designed by Nellie Pilhton, with 10 SEK per badge going to Majblomman. Sports clubs can sell flowers to raise money for children in need and for their own club funds. The record-breaking 2025 collection saw children selling flowers totaling 103 million SEK, an increase of 12 million from the previous year, marking the third consecutive year the organization breaks its own record.
The fundraising target for 2025 was 95 million SEK, which was significantly exceeded. M. The Queen is Majblomman's highest patron and traditionally buys the first flowers.
Two 10-year-old basketball players from Fryshuset Basket, Ester Augustin and Elleonora Wulkan, sold flowers to the Queen. Majblomman is a non-profit children's rights organization that provides financial support to children in families with insufficient money. Financial support can be applied for by the child's guardian, or by a god man for unaccompanied minors.
Support can be granted to children throughout the calendar year they turn 18. To apply, one must find the local association based on the child's registered city, fill out the form, include a valid certificate from a professional who knows the child's situation, and submit the application. The certificate must describe the child's situation and what the support would mean, cannot be older than three months, and cannot have been used in a previous application.
Medical records or certificates only describing the family's financial situation are not valid. Physical applications must be signed by at least one guardian and sent to the address on the form; digital applications can be submitted online. A god man must always attach a register extract on guardianship.
Financial support is not given for items that the municipality can provide, such as food, formula, diapers, furniture, or strollers. It is also not given for foreign travel, medicines, alien passports, residence permit fees, ID card costs, driver's licenses, or driving lessons. Applicants receive a written decision by mail or email.
Svensk Simidrott supports Majblomman and promotes a swim badge designed by Nellie Pilhton, with 10 SEK per badge going to Majblomman. Sports clubs can sell flowers to raise money for children in need and for their own club funds. The 2025 collection is now closed, and guardians are instructed to report sales via the app.