Carolyn Bessette Kennedy has become a fashion icon to a new generation of young women nearly three decades after her death at age 33, partly due to Ryan Murphy's drama Love Story. M&S has launched a capsule collection called the '90s Edit', marketed as nostalgic and wearable, reflecting a renewed appreciation for 1990s style. The campaign features a willowy blonde model replicating famous photos of Carolyn Bessette Kennedy in New York, wearing a camel coat, loafers, and a black headband.
On Instagram, M&S shared shots with a caption referencing moving to New York, which excited fans of Love Story. On TikTok, M&S has been more direct about Carolyn Bessette Kennedy as the muse for the collection, sharing a tutorial on styling a black jacket like her. Fans can recreate Carolyn Bessette Kennedy's minimalist style with items from M&S, such as a £26 white shirt and a £20 black tote bag.
Standout pieces in the M&S collection include a Pure Cotton Girlfriend Shirt for £26, which can be paired with denim or a black silk skirt. M&S has recreated Carolyn Bessette Kennedy's denim collection, including kick flare, cropped, and bootcut jeans retailing for £38 and £26. The collection also features a lightweight camel-colored car coat for £70, which is currently the brand's number one bestseller, and accessories like cat eye sunglasses and headbands, inspired by Carolyn Bessette Kennedy's favorites.
Sarah Pidgeon's portrayal of Carolyn Bessette Kennedy in Love Story has sparked copycat looks across the high street, with Uniqlo and Massimo Dutti promoting their own edits. Carolyn Bessette Kennedy died in a plane crash in July 1999, along with her husband John F. Kennedy Jr.
and her sister Lauren.