The 'Maktbarometern' report, presented today, highlights the most powerful actors in social media, with Luleå Hockey standing out as a major name in the Norrbotten region. The specific rankings and results for Luleå Hockey or other actors have not been disclosed, and the methodology or criteria used for the report remain unclear. Luleå Hockey intensified its social media efforts several seasons ago, a move that included bringing Julia Edbom on board.
Edbom joined the club with a competence that it previously lacked, though the exact nature of her skills has not been detailed. According to Norrländska Socialdemokraten, Julia Edbom described it as always fun when the club is mentioned in positive contexts. The identities of other powerful social media actors in Norrbotten or nationally are not specified in the report, and the precise ways in which Luleå Hockey stepped up its work have not been elaborated.
It is always fun when we are mentioned in positive contexts.