Softmaxxing includes diet, posture, skincare, hairstyling, and exercise, while hardmaxxing includes DIY 'bonesmashing' to reshape facial bones, extreme steroid use, and plastic surgery, according to multiple reports. Key influencers are promoting looksmaxxing through controversial practices. Andrew Tate has created content with popular looksmaxxing influencers, and some key figures offer 'courses' on how to achieve looksmaxxing goals.
Braden Peters, known as Clavicular, is a famous looksmaxxer who rose to fame on Kick, according to multiple reports. He claims to be infertile due to years of steroid abuse and takes methamphetamine to suppress appetite, and he was hospitalized for a suspected overdose this week during a live stream, according to major media. He also attributes his looks to taking testosterone from age 14 and smashing his jawbone with a hammer, which health professionals do not recommend, according to major media.
Daily routines and techniques followed by looksmaxxers include rigorous practices. Marvin, a 26-year-old looksmaxxer, follows a daily routine including gym workouts, skincare with frozen cucumber, and facial exercises like the Zygopush and Hunter squeeze, according to major media. He posts videos of his facial exercises to 35,000 followers on TikTok, according to major media.
Looksmaxxing also includes taking growth hormones and unregulated peptides, and men use face analysis apps to assess areas to work on for appearance, according to major media. This trend exists within the broader context of incel culture and harmful ideologies. The term 'mogging' is slang for dominating others in appearance, fitness, or confidence, and incel forums promote misogynistic views and blame women for lack of sexual encounters, according to major media.