According to multiple reports, Liseberg and Gröna Lund have a long tradition of playful pranks and banter with each other. In 2023, Liseberg bought a large advertising space on a ferry docking at Gröna Lund, with messages promoting Gothenburg and Liseberg's centenary. In its latest Halloween campaign, Gröna Lund responded with a scene showing a bumper car driving 'towards a less scary amusement park'. Last year, the parks jointly pranked about selling the Flumride attraction to Gröna Lund.
Last weekend, Liseberg had its premiere, and when Gröna Lund opened its gates on Saturday, Liseberg drove into Stockholm with a rabbit car, handed out rabbit ears, and sent greetings. According to Göteborgs-Posten, Sofia Wikstedt, PR specialist at Liseberg, described the car as covered in rabbit-green fur with ears on the roof, as soft as a rabbit. Liseberg representatives handed out rabbit ears to Gröna Lund's visitors. The rabbit car premiered in Stockholm and has not yet been in Gothenburg.
It has been going on for many years! I actually don't know exactly how many. We have always had a loving and a bit mischievous relationship with each other. The question is if anyone knows when it actually started haha.
According to Göteborgs-Posten, Wikstedt said the car is produced for this year and will be used at various occasions during the season. Liseberg's Instagram post shows a video where the park says 'Liseberg is better than Gröna Lund'. Wikstedt noted that the parks have a loving and mischievous relationship, and they look forward to what Gröna Lund comes up with next.
The new thing this year is that we have developed a car covered in our rabbit-green fur, complete with ears on the roof and as soft as a rabbit.
Yes, we do haha. We usually go back and forth like that.
Haha, no, they don't. We do it with a twinkle in the eye and look forward to what Gröna Lund comes up with next.
It is produced for this year and will be used at various occasions during the season. It premiered in Stockholm and has not yet been in Gothenburg. There may be some activities linked to it in the future. It's like petting a rabbit.