Farming for Love is based on the original idea from the UK's Country Living magazine and draws from the global franchise Farmer Wants a Wife. That franchise has aired in more than 34 territories worldwide and celebrates its 25th anniversary this year, according to reports. Over its history, Farmer Wants a Wife has led to more than 250 marriages and the arrival of over 600 babies, sources say.
The new show will be set against the backdrop of rural Britain, offering an authentic look at the realities of farming life. Cameras will follow the farmers' everyday lives as they invite potential partners to live and work alongside them. Lisa Hogan will host Farming for Love, bringing her straight-talking honesty, humour, and farming industry experience to the role, she stated.
Four farmers have been profiled for the series. Dana, 24, from Stirlingshire, is a farmer and part-time wedding dress model. George, 29, from Wrexham, is an organic livestock farmer and adrenaline junkie overseeing 1,500 acres.
Farming is a way of life that requires resilience, patience...
Guy, 29, based in Wiltshire, is a suckler farmer. Chris, 68, from Yorkshire, is a farmer who returned to farming after losing his wife to cancer three years ago. The full list of farmers or participants beyond these four has not been disclosed.
Farming for Love has established official pages on Instagram (@farmforlove), TikTok (@farmforlove), and Facebook (@farmingforlove) to build audience engagement. The exact launch date on ITV1 and ITVX remains unconfirmed, as does the number of episodes or season length. It is also unknown whether Jeremy Clarkson is involved in or has commented on the show, and the specific production company behind it has not been named.
The announcement comes amid the continued popularity of Jeremy Clarkson's own farming show, Clarkson's Farm, which airs on Amazon Prime. Its fifth season is set to drop in June, though Clarkson's Farm is not directly connected to Hogan's new project.