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Lime launches subscription and delivery pass in UK cities

Economy & businessEconomy
Lime launches subscription and delivery pass in UK cities
Key Points
  • Lime launched LimePrime subscription in UK cities with fixed-price rides.
  • Lime is piloting a delivery pass in London for food couriers with cargo racks.
  • Safety concerns exist around e-bike fires and regulatory calls in London.

Lime launched LimePrime at the end of February 2025, according to multiple reports. The monthly subscription gives riders a fixed price for the first 20 minutes of their journey, with discounted per-minute rates after that, as reported by major media.

LimePrime is available in Salford, Nottingham, London, Oxford, and Milton Keynes, according to major media. In Salford, LimePrime costs £1.50 for the first 20 minutes in return for a £2.99 monthly fee, as reported by major media.

A single bus ticket from Salford to Manchester costs £2, and a tram ticket costs £2.80, according to major media.

Lime is piloting a new 'delivery pass' in London designed to give food delivery cyclists cheaper access to its e-bike fleet, as reported by major media. The delivery pass offers 24-hour access for £12, rising to £49 for seven days, with three-day and five-hour options also available, according to major media. Riders of the delivery pass receive a detachable cargo rack compatible with Lime's existing fleet to support parcel or food deliveries, as reported by major media. Lime claims the delivery pass could reduce dependence on unregulated e-bikes that have prompted safety concerns.

The London Fire Brigade responded to 181 e-bike and e-scooter fires in 2024, many involving illegally modified batteries or counterfeit products, according to major media. Newham Council has called on the Mayor of London to introduce a food delivery charter compelling platforms like Uber Eats, Deliveroo, and Just Eat to ensure their riders use legally compliant vehicles, as reported by major media.

London was named the world's slowest-moving city for the third consecutive year by Tomtom in 2025, with the average driver losing 136 hours to rush-hour traffic, according to major media. Transport for London (TfL) estimates that cargo bikes could replace up to 17% of van kilometres in the capital by 2030, as reported by major media.

Uber Eats, Deliveroo, and Just Eat have said they require riders to use legal vehicles and would welcome closer collaboration with fire and transport authorities, according to major media.

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Lime launches subscription and delivery pass in UK cities | Reed News