Gemma Loveden purchased seven Easter eggs for each of her six children, according to multiple reports, and posted a video of the haul on TikTok. Social media users responded with criticism, with one commenting that it was ridiculous and another saying it was shameful and not good for health. According to Daily Mail - Health, Gemma Loveden described her approach as normal for her family, stating she would give her kids the world if she could and views it as a one-off treat. She added that she loves spoiling her children and should be able to spend her money how she wants. The exact total amount she spent on Easter eggs and treats remains unknown, as does how many eggs she ultimately bought for each child, with Loveden indicating in the same source that the number might increase to about nine per child.
In another high-end example, Carmie Sellitto spent £1,300 on an Easter egg from Marchesi 1824 bakery in Soho, multiple reports indicate. The egg takes between two and four hours to make, according to the same sources. According to Daily Mirror - Main, Carmie Sellitto described feeling excited to taste it, saying he had goosebumps and already knew the chocolate was amazing. Social media users reacted to the price, with one commenting that for that price, they expected it to take longer to make and another noting that nothing inside the egg for £750 was outrageous. Whether Sellitto tasted the egg and his review are unknown, but according to Daily Mirror - Main, he later described it as the best Easter egg he had ever tried, rating it 10/10 after taking a couple of bites.
I would give my kids the world if I could, so to me it's totally normal. I understand to some it's not normal, but this is our normal.
This lavish spending contrasts sharply with health concerns highlighted by NHS data. NHS hospitals performed 56,143 tooth extractions on children and teenagers in the financial year ending 2025, according to major media reports. Of those, 33,976 were due to tooth decay, the same sources indicate. The British Dental Association has linked such dental issues to high sugar consumption, though the exact number of extractions directly linked to Easter chocolate consumption is not specified. According to Daily Mail - Health, Gemma Loveden defended her purchases by saying her children are healthy and would choose fruit over chocolate, adding that it is a one-off treat and not going to ruin their health. Specific health impacts, if any, that her children experienced from the chocolate remain unclear.
Beyond luxury items, consumer experiences with more affordable options also emerged. Grace reviewed an £18 salted caramel Easter egg from Marks and Spencer, according to Belfast Live. According to Belfast Live, Grace described the egg as insane and praised its taste, saying you could taste the butter in the caramel and it was not just sweet but buttery. This review adds to the broader discussion of Easter egg consumption, which spans from budget-friendly treats to exorbitant indulgences, all amid ongoing debates about sugar intake and children's health.
Even at Christmas we go big. I love any excuse to spoil the children. I do social media and that's my job and I earn money and I should be able to spend it how I want.
It's not going to ruin their health as they're very healthy children. (They would) automatically choose fruit over chocolate anyway. I don't think a few eggs are going to ruin their ideology. It's a one-off treat.
I've still got some little Creme Eggs and Oreo eggs to buy and I'm not going to say I might not get them more. At the moment they have seven each but it may go up to about nine plus each.
I have goosebumps. I feel mad silly right now. I already know the chocolate in here is amazing, so I cannot wait to eat this egg.
I've taken a couple of bites, and already the chocolate is just so good. It just tastes like the most expensive chocolate I've ever tried in my life – probably because it is. It's 100% the best Easter egg I've ever tried in my life. I'm going to go ahead and rate this a solid 10/10.
That is insane.
I feel like you can even taste the butter in the caramel. It's not just sweet, it's buttery.