Lamborghini has reportedly abandoned plans to bring its first fully electric supercar to market, according to media reports citing CEO Stephan Winkelmann. The luxury automaker will instead focus on plug-in hybrid vehicles, citing weak demand from its core luxury buyers for fully electric supercars.
The decision affects the Lanzador concept, which was unveiled in 2023 and originally planned for production in 2028-2029. Instead of becoming Lamborghini's first all-electric model, the vehicle will now be developed as a plug-in hybrid, according to reports from Euronews and Swedish automotive site Feber.
customer enthusiasm for battery-electric Lamborghinis in the company's target market is 'close to zero'
Winkelmann reportedly stated that customer enthusiasm for battery-electric Lamborghinis in the company's target market is "close to zero." He emphasized that Lamborghini sells "dream cars" rather than practical transportation, and that the company's fourth model, which will be a Gran Turismo, will be a plug-in hybrid rather than fully electric.
The strategic shift means Lamborghini will not have a fully electric vehicle in the foreseeable future, though the company plans to have its entire lineup hybridized by the end of the decade. The decision reflects growing caution among high-performance carmakers about the pace of electrification in the luxury segment, where traditional sensory appeal and brand mystique remain critical factors for buyers.
Lamborghini sells 'dream cars' rather than practical transportation
Lamborghini delivered a record 10,747 vehicles in 2025, buoyed by strong hybrid sales, according to the reports.
the company's fourth model, which will be a Gran Turismo, will be a plug-in hybrid rather than fully electric