Female investors in Sweden generally perform better on the stock market than their male counterparts, according to reports from multiple Swedish newspapers. Felicia Schön, a savings economist at Avanza Bank, stated that it is clear women are taking more initiative. The reports indicate that female investors may not be as bold as male investors, but their strategy has proven more successful.
When comparing the most popular stocks among Swedish small savers, the differences between women's and men's holdings are not particularly large.
it is clear women are taking more initiative