The revival marks a return to the classic in-box toy tradition, which last appeared in Kellogg's US boxes in 2015. The toys will be figurines of Buzz Lightyear, Woody, and Jessie, according to multiple reports. WK Kellogg Co, which split from the Kellogg Company in 2023, manages the US operations separately from the UK.
' Laura Newman, VP brand marketing at WK Kellogg Co, said in a press release: 'At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most – and breakfast is a big part of that. ' Lylle Breier of The Walt Disney Studios added: 'At the heart of Toy Story 5 is the idea that toys inspire creativity, friendship, and play. ' It remains unclear whether the promotion will expand to other countries, which specific Kellogg's brands will feature the toys, or the exact start date and duration of the campaign.
At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most – and breakfast is a big part of that. Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids. Collaborating with Toy Story 5, which explores the role of toys in a tech-driven world, made this moment even more meaningful.
At the heart of Toy Story 5 is the idea that toys inspire creativity, friendship, and play. We’re delighted to collaborate with Kellogg’s on their Toys Back In The Box campaign that gives families a fun way to explore the playful world of Woody, Buzz Lightyear, Jessie and the gang.