Kalmar FF's first Allsvenskan match since 2024 is on Sunday, April 5, marking the team's return to Sweden's top football division after playing in Superettan last season, according to official sources. The match will be held at Guldfågeln Arenan against Västerås SK, kicking off at 14:00, the club confirmed. According to SVT Småland, Kalmar FF CEO David Måsegård described having very good conditions for a strong Allsvenskan season, though the specific factors behind this optimism remain unclear.
Ticket sales have increased significantly for Kalmar FF now that the team is back in Allsvenskan, with the section where supporters stand at the home stadium already sold out, official sources indicate. According to SVT Småland, Måsegård described seeing very large engagement in ticket sales, noting the supporters' section sold out early in the week. The exact number of tickets sold for this match has not been disclosed, nor is it known how many tickets are typically available in that section.
I believe we have very good conditions and can have a very good Allsvenskan season.
Historically, Kalmar FF's average attendance in Allsvenskan was around 6,500 people, according to official data. The club aims to reach an average attendance of 7,500 by 2028, a goal confirmed by club officials. According to SVT Småland, Måsegård described this target as part of a broader plan, while Barometern-OT reported he described it as an aim the club is working toward.
Specific measures to achieve this attendance goal, such as marketing or stadium upgrades, have not been detailed publicly. Meanwhile, Malmö FF's away following for their match against Örgryte IS is the largest for the club in the 2020s, highlighting strong supporter turnout despite recent team struggles. According to other reports, Malmö FF has sold about 4,600 tickets for the away sections, though the exact number of attendees is unconfirmed.
We see a very large engagement in ticket sales and where the supporters stand, it is already sold out at the beginning of the week.
According to Expressen Sport, Malmö FF star player Otto Rosengren described this as showing how loyal supporters are, backing the team in good times and bad. Malmö FF had a poor 2025 season and was eliminated in the quarterfinals of the Swedish Cup last month, other sources report. Despite this, supporters' engagement for the season opener has not been affected by the team's recent poor results, according to other accounts.
According to Fotbollskanalen, Rosengren described the turnout as fantastic and indicative of loyal support, emphasizing that it means a lot to the players and motivates them to deliver in return.
We have a goal towards 2028 where we will try to reach an average attendance of 7,500.
This shows how loyal they are and that they support us in good times and bad.