Kai Trump, the oldest and most well-known of Donald Trump's grandchildren, has drawn sharp criticism online after posting a YouTube video titled 'I Brought My Secret Service to Erewhon.' The video, which has garnered significant attention, shows Kai Trump shopping at Erewhon, a luxury grocery store known for its high-end products and celebrity clientele. According to multiple reports, the video features Kai Trump purchasing items including a $21 Hailey Bieber smoothie, a bottle of lavender lemonade, sushi, vitamins, and other items. The total cost of the groceries was $233, as reported by major media outlets. Throughout the shopping trip, Kai Trump was accompanied by her Secret Service detail, a fact that she highlighted in the video's title and content.
The video quickly sparked backlash online, with critics calling it out of touch and tone-deaf. Many commenters on social media and YouTube expressed outrage, with one YouTube user stating, 'Title might be the most tone deaf thing I've ever read.' Another commenter said, 'Nothing is as out of touch as bringing the Secret Service to buy 21-euro smoothies.' The Lincoln Project, a political action committee, posted on social media: 'Your kids might get drafted to fight in Iran, while the Trump family uses your tax dollars to shop premium, organic, gluten free cake.' Democratic strategist Mike Nellis described the video as a 'Modern-day "let them eat cake" moment,' a reference to the apocryphal remark attributed to Marie Antoinette. Social media user Molly Ploofkins wrote, 'While American service members die in her grandfather's war, Kai Trump brags about making her taxpayer-funded Secret Service follow her around while she shops.'
Nothing is as out of touch as bringing the Secret Service to buy 21-euro smoothies.
Kai Trump, who is 18 years old, is the daughter of Donald Trump Jr. and Vanessa Trump. She gained public attention after speaking at the 2024 Republican National Convention, where she introduced her grandfather, former President Donald Trump. According to major media reports, she has a YouTube channel with over 1 million subscribers, though some sources report the channel has over 1.4 million subscribers, likely due to growth between reporting periods. The channel features content about her life, including golf, family, and behind-the-scenes moments.
Looking ahead, Kai Trump is expected to attend the University of Miami to play for the school's golf team, according to major media reports. She has secured multiple name, image and likeness deals totaling over $1 million, and has expressed a desire to become a professional golfer. According to The Independent - Main, Kai Trump described the cost of the groceries as 'all of this costs $233, for one grocery bag' and joked about going 'bankrupt.'
This must be one of the most tone-deaf videos in the world.
It remains unclear whether Kai Trump has responded to the backlash or if the Trump family or campaign has reacted to the controversy. The exact date the video was posted is also unknown. Additionally, it is not specified whether the Secret Service detail was officially assigned to her or was a personal security arrangement. The specific items that totaled $233 have not been fully detailed beyond the smoothie, lemonade, sushi, and vitamins mentioned in reports.
I'm about to go like bankrupt.
All of this costs $233, for one grocery bag.
Title might be the most tone deaf thing I've ever read.
Probably one of the most out of touch video titles ever.
Your kids might get drafted to fight in Iran, while the Trump family uses your tax dollars to shop premium, organic, gluten free cake.
While American service members die in her grandfather's war, Kai Trump brags about making her taxpayer-funded Secret Service follow her around while she shops.
Modern-day 'let them eat cake' moment.