Numerous pubs are struggling financially amid rising costs. Sporting events like the World Cup offer a vital boost, especially if England and Scotland perform well. According to Samsung research, 87% of landlords say major football tournaments are essential for increasing revenue, with pubs reporting an average increase of £11,000 per venue during such events.
Four in 10 Brits watch most major football tournaments at their local pub, and 86% agree that watching football together there makes them feel part of a community. High-quality TV viewing remains a challenge for pubs, with Samsung research indicating that football fans increasingly prioritize venues with premium screens to avoid missing moments. In the past, 60% of fans have let TV quality dictate their pub choice, and 97% of Brits admit they would leave during a match if viewing is poor.
Local pubs are at the heart of our communities, especially when it comes to football. There’s nothing quite like watching a big game down the pub surrounded by mates, and the atmosphere can make all the difference.
Brits consider screen and audio setup the most important factor when choosing a sports venue (39%), more than atmosphere (32%) or food (30%), and 74% say their local pub needs a better TV for the summer of football. A third of landlords want to invest in new TV and sound systems but cannot afford it. Samsung will support pubs across the country with advertising support to drive footfall during a key period.
The campaign offers a golden opportunity for venues to upgrade their tech in time for kickoff, ensuring fans have the ultimate viewing experience on a Samsung TV.
Having a quality TV setup you can trust is an important part of that experience - it keeps everyone in the moment. This initiative is about giving local pubs the tools they need to bring people t