The lawsuit, filed by plaintiff Andrew Phillips, alleges that JetBlue conceals its use of 'trackers' to set prices dynamically and shares personal data with third parties. It seeks unspecified damages for alleged violations of federal anti-wiretapping law and New York state consumer protection laws.
The case follows an April 18 exchange on X where a passenger complained about a $230 price increase, saying, 'a $230 increase on a ticket after one day is crazy. I'm just trying to make it to a funeral.' JetBlue responded by suggesting 'clearing your cache and cookies or booking with an incognito window. We're sorry for your loss.' JetBlue later said the response was incorrect, adding that fares can change at any moment based on demand. The airline declined to comment on the lawsuit on Thursday and stated it does not use personal data or artificial intelligence to set ticket prices.
Consumers should not have to have their privacy rights violated to participate in [JetBlue's] digital rat race for airline tickets which should cost the same for each similarly seated passenger.
Two Democratic lawmakers have asked JetBlue to respond to detailed questions about its pricing practices, including whether it uses personal data. The inquiry follows broader congressional scrutiny of 'surveillance pricing' in the airline industry; in November, two dozen lawmakers asked Delta Air Lines whether it uses generative AI in pricing, which Delta denied.
a $230 increase on a ticket after one day is crazy. I'm just trying to make it to a funeral.
clearing your cache and cookies or booking with an incognito window. We're sorry for your loss.