In Italy, beauty chains Sephora and Benefit Cosmetics are under investigation by the Italian Competition Authority for suspected marketing of adult products targeted at children. The companies are being scrutinized for advertising products such as serums, face masks, and anti-age products that in some cases appear aimed at children under 10 years old. The authority links the phenomenon to "cosmeticorexia," an unhealthy skincare fixation among minors.
Italy probes Sephora, Benefit for marketing adult products to kids
Key Points
- Italian authorities are investigating Sephora and Benefit Cosmetics for marketing adult beauty products to children.
- The probe focuses on ads for items like serums and anti-age products targeting kids under 10.
- The issue is tied to "cosmeticorexia," a harmful skincare obsession among minors.
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