The project, which seeks to make IFK Umeå's youth athletes more involved in the club's activities, is designed to foster greater engagement across all levels of the organization. According to project leader Frida Östberg, there is an ambition for children and youth to feel involvement in the club's entire operations – from the board level to the arenas. This approach is expected to enhance young athletes' desire to stay in sports and in the club, potentially improving retention rates.
However, specific activities or changes to be implemented, as well as the number of youth athletes participating, have not been detailed publicly. The total funding amount from the General Inheritance Fund for this three-year initiative also remains undisclosed. According to SVT Västerbotten, Frida Östberg described the goal as fostering lifelong sports participation.
Our goal is that it should become lifelong sports participation.
The project's success metrics and any anticipated challenges in implementation are yet to be clarified, leaving questions about how impact on youth retention will be measured.