9% in 2026 compared to the previous year. This would represent the largest decline ever recorded and the lowest sales volumes in over a decade. The primary driver of this expected downturn is soaring memory prices, which are anticipated to make smartphones significantly more expensive in the coming months.
6% in those regions. The forecast highlights significant challenges facing the smartphone industry as consumers delay purchases amid rising device costs.
not a temporary tightening but a tsunami-like shock that arises in the memory supply chain with effects that spread across the entire consumer electronics industry