Swedish grocery retailer ICA Maxi is making a significant investment in expanding its convenience store format, according to reports from Swedish media. The company is reportedly building what will become the country's third largest ICA ToGo store, marking a major expansion of its unmanned convenience store concept. The development was first reported by Nya Wermlands-Tidningen on February 24, 2026, with the newspaper describing it as a 'major investment' by ICA Maxi.
While specific details about the location and investment amount remain behind paywalls in the available sources, the expansion represents continued growth in Sweden's competitive grocery retail sector. A separate report from Arvika Nyheter on February 25 highlighted strong customer response to another ICA Maxi opening, suggesting continued consumer interest in the retailer's offerings. The ICA ToGo format represents the company's push into the convenience store market, competing with other quick-service retail options across Sweden.