Alva Pettersson, who operates under the name Naeuzi Studios, creates colorful videos for K-pop bands that have gained significant popularity. According to sources, her most viewed K-pop video has accumulated 26 million views on TikTok. She has worked for international production companies for several years, though the specific companies she has collaborated with remain undisclosed.
Video editing began as more of an interest than a job for her. "It was first just a hobby, mostly for fun, I like to be creative and make things," Pettersson said. " During middle school, Pettersson was severely ill with anorexia and missed several years of school.
It was a way to think about something else instead of bad thoughts. Then I sat and edited a lot. That was actually where everything started to grow and I became big on social media.
She found that editing videos became a way to escape destructive thoughts. "It was a way to think about something else instead of bad thoughts," she explained. "Then I sat and edited a lot.
' She received some comments about her Korean background when she was younger, which she described as tough. "My mom is adopted from South Korea so I am 'half-Korean'," she said. "I got some comments about that when I was younger and it was tough.
My mom is adopted from South Korea so I am 'half-Korean'. I got some comments about that when I was younger and it was tough. But then I found Korean pop and thought 'wow, they look like me!' and I thought they were so beautiful and so.
" She found K-pop and thought the artists looked like her, finding them beautiful. Her interest has evolved into her own business, leading to clients all over the world, though the exact number of clients and their locations are not specified. She did not dream a few years ago that her interest would become a business with global clients.
The exact duration of her work in video editing for K-pop remains unclear.
It was first just a hobby, mostly for fun, I like to be creative and make things. So that I can support myself with this, it's just a bonus.