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High ticket prices slow USA World Cup opener sales

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Key Points
  • The USA's opening World Cup match against Paraguay has slow ticket sales with about 41,000 sold as of April 10 in a 70,000-capacity stadium.
  • Ticket prices for the USA-Paraguay match are high at $2,730, $1,940, and $1,120, while other matches like Iran-New Zealand have cheaper prices and better sales.
  • The World Cup starts in less than two months with 48 countries, but many tickets remain unsold overall due to fan hesitation over high prices.

The United States' opening match against Paraguay on June 12 in Los Angeles still has many tickets left. As of April 10, about 41,000 tickets had been sold for the USA-Paraguay match, according to The Athletic. SoFi Stadium, the venue, has a capacity of nearly 70,000 spectators. Ticket prices are a reason for slow sales, with prices in the three main categories set at $2,730, $1,940, and $1,120 US dollars.

In contrast, the match between Iran and New Zealand at the same stadium a few days later has sold over 50,000 tickets. Major media reports indicate ticket prices for the Iran-New Zealand match are significantly cheaper than for the host's opening match. The USA-Paraguay match was the third most expensive match in the entire tournament when sales opened in October, only behind the final and a semifinal, according to other sources.

The start of the men's World Cup is less than two months away, with the tournament beginning on June 11 and culminating in the final on July 19, according to reports. The host countries are the United States, Canada, and Mexico. A record 48 countries are playing in the tournament, and Argentina is defending the world championship, as noted by sources.

Overall, many tickets are still unsold for the World Cup, according to major media reports. Many fans have hesitated due to high ticket prices, other sources say. A FIFA spokesperson stated that ticket sales for the football World Cup remain strong with great interest in all matches. It remains unclear what specific measures, if any, are being taken to boost ticket sales for the USA-Paraguay match. The exact number of tickets allocated to partners and FIFA, and how many remain available for public sale, has not been disclosed. Whether the slow ticket sales for the USA-Paraguay match will impact overall tournament attendance or revenue projections is also unknown.

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High ticket prices slow USA World Cup opener sales | Reed News