Judge Richard Hacon dismissed the claim, stating that the word 'easy' was the only similarity and there was no likelihood of customer confusion. He found no relevant similarity between the seven trademarks and the defendants' signs, and for six trademarks, no similarities in goods or services. The judge ruled that easyGroup suffered no detriment and there was no unfair advantage.
This case is part of easyGroup's aggressive trademark enforcement strategy, which includes over 380 'easy' branded business ventures and websites in its portfolio as of last March. The company has been involved in several High Court trademark disputes with companies using 'easy' in their names, including a loss in August 2025 against hotel chain Premier Inn over the phrase 'rest easy'. Andriy Klishyn, a shareholder in Easyfeetstore and director of Easyfeet Inc, was named in the legal action.
I have found that there is no relevant similarity between any of the seven trade marks and either of the defendants’ signs and, in the case of six out of the seven trademarks, no similarities in goods or services.
An easyGroup spokesperson said they strongly believe the judgment is wrong and will appeal. The specific grounds for the appeal and the timeline for the process have not been disclosed, and it is unclear how much financial or reputational damage easyGroup claimed in the case.