Gwyneth Paltrow is auctioning off personal wardrobe items on March 24 at 6pm UK time. The auction is titled 'Bold Luxury: Gwyneth Paltrow Lexicon of Style & The Archival Edit'. The sale is taking place at The Peninsula Beverly Hills hotel.
There are 504 lots in the auction, though it has also been reported that Gwyneth Paltrow has put up 300 personal items for auction. Prices in the auction start at around $50. Among the notable lots is Lot 84, a Jennifer Meyer gold pendant necklace with initials ACM, representing her daughter Apple, ex-husband Chris Martin, and son Moses, with an estimate of $600/£444.
Lot 14 is an Atelier Versace ombre gown worn to the 2010 Country Music Awards, with an estimate of $4,000/£2,960, though it is currently under bid for $3,000. Lot 12 is a pale pink Ralph & Russo one-shoulder dress worn to the 2015 Oscars, with a current highest bid of $1,500/£1,110, while it is estimated to make $4,000 at auction. Lot 100 is a pair of Look Optic aviator reading glasses, currently going for $25/£18.
Lot 82 is a Saint Laurent duffel bag with a current highest bid of $350/£259. Lot 58 is a Baume & Mercier stainless steel watch with a highest bid of $350/£259. Lot 94 is a Solange Azagury-Partridge gold ring shaped into the word 'rad', with a highest bid of $150/£111.
Lot 210 is a Rifat Ozbek Wild West/military-inspired jacket from 1992 with a latest bid of $800/£592. The auction includes a personalized nine-karat yellow gold 'Gwyneth' bracelet, currently at $150 with six bids. It also includes a signed copy of her birth announcement from 1972, with five bids at $140.
Additional items feature photographs of Chris Martin and ear defenders with 'Coldplay' printed on them. The auction includes Ralph Lauren's sketches of the pink dress she wore to the 1999 Oscars. The 1999 Versace two-piece worn to the White House is expected to fetch up to $2,000.
A brown Hermes Birkin bag from 2005 has nine bids totalling $15,000. A monogrammed Louis Vuitton trunk is priced at $9,000. A 2006 John Galianno teal gown has attracted bids up to $2,500.
The auction includes furniture from her home, portraits by Mario Testino, and a signed ID card from volunteering at Memorial Sloan Kettering Cancer Center. The wardrobe clearout was prompted by a fire at a storage facility and a recent house move. Martin Nolan, co-founder of Julien's auction house, said the auction shows 'even a celebrity like Gwyneth Paltrow has their stuff' and that it was important to her that it not appear elitist.
' Gwyneth Paltrow described the auction to Vogue as a 'garage sale'. The total revenue expected from the auction has not been disclosed. It is unknown what percentage of proceeds will go to charity, if any.
The auction features items with significant personal and celebrity value, but it is unclear if there are any with broader historical or cultural value beyond celebrity memorabilia. How the estimates and starting prices were determined for the items has not been explained.