Google is reportedly working on a screenless activity band to challenge Whoop, a brand popular among elite athletes. According to sources, basketball player Stephen Curry has been hired by Google to preview the device. Curry has stated that the band is unique in its category and expressed optimism about its potential impact on global health and well-being.
The development comes as Fitbit, owned by Google, has not released major new hardware since the Fitbit Charge 6 in fall 2023, prompting efforts to demonstrate ongoing innovation. Advantages of a screenless design may include reduced weight, longer battery life, fewer distractions, and improved ergonomics.
the band is unique in its category
expressed optimism about its potential impact on global health and well-being