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Gen Z birdwatching surges tenfold since 2018

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Gen Z birdwatching surges tenfold since 2018
Key Points
  • Birdwatching among 16-29 year olds up 1088% since 2018
  • Nearly 750,000 Gen Z-ers now watch birds regularly
  • Hobby ranks second fastest growing obsession for young people after jewellery making

The rise has been attributed to the mental and physical benefits of birdwatching, with research suggesting that listening to birdsong can improve wellbeing and that watching birds may slow age-related cognitive decline. Smartphone apps that help identify species have also made the hobby more accessible, according to the Daily Mail.

Molly Brown, a wildlife expert at the RSPB, said: "People of all ages are discovering the joy that connecting with nature brings. It's brilliant to see so many young people choosing to get into birdwatching." Jess Painter, 24, a member of the RSPB Youth Council, added: "When I'm watching birds, I'm not thinking about anything else – it's a moment of peace and a way to reconnect with nature, and with myself."

People of all ages are discovering the joy that connecting with nature brings.

Molly Brown, Wildlife expert at the RSPB

The research, commissioned by the RSPB, did not disclose its specific methodology or how it defined regular birdwatching. It remains unclear whether the increase reflects a genuine surge in interest or simply more people reporting the activity. The types of smartphone apps most used by novice birdwatchers were not specified in the study.

It's brilliant to see so many young people choosing to get into birdwatching.

Molly Brown, Wildlife expert at the RSPB

This new research shows that watching birds is no longer a niche or old–fashioned pastime and is attracting a younger, more diverse crowd.

Molly Brown, Wildlife expert at the RSPB

I've noticed more and more young people birdwatching – and I love how this is shifting it into a hobby that's more accessible, less jargonistic and cool.

Jess Painter, 24-year-old member of the RSPB's Youth Council

On social media in particular people are redefining what it is to be into birdwatching, sharing knowledge and passion.

Jess Painter, 24-year-old member of the RSPB's Youth Council

When I'm watching birds, I'm not thinking about anything else – it's a moment of peace and a way to reconnect with nature, and with myself.

Jess Painter, 24-year-old member of the RSPB's Youth Council

By taking a moment to be curious, to watch, listen and learn, you open yourself up to endless small moments of wonder.

Jess Painter, 24-year-old member of the RSPB's Youth Council
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Gen Z birdwatching surges tenfold since 2018 | Reed News