The Overlap, co-founded by Gary Neville in 2021, acquired The United Stand and That's Football from Mark Goldbridge, whose real name is Brent Di Cesare, in a deal understood to be worth a seven-figure sum. 46 million subscribers and covers the Premier League and beyond. The exact financial terms and the specific date when the acquisition was finalized have not been disclosed.
According to an official statement, Gary Neville said the intention is to develop the channels into compelling Manchester United and football news channels. The Overlap's goal, according to Neville, is to create a group that gives fans direct, personality-led content, aiming for the 'noise segment'—the constant noise around football when there's no live match. Plans for the acquired channels include launching new formats such as Stick to United and The Daily United on The United Stand, and relaunching and rebranding That's Football to include a daily football news and podcast channel.
And he's criticized me, quite heavily, in the last few years for my opinions on Manchester United. To be fair, we don't hold grudges between us. We don't take ourselves too seriously.
This is The Overlap's first acquisition since Global, a major commercial radio company. How the acquisition will affect the editorial independence of The United Stand and That's Football remains unclear. Historically, tensions existed between Neville and Goldbridge, with Neville previously criticizing 'those bloody YouTubers' before becoming one and once saying on Twitter (now X) that he would not invite Goldbridge on The Overlap.
Goldbridge has criticized Neville heavily in recent years for his opinions on Manchester United. According to The Guardian - Football, Gary Neville described that they do not hold grudges and do not take themselves too seriously. The reaction from subscribers and the broader football community to this acquisition, as well as future plans for other acquisitions or expansions by The Overlap, have not been confirmed.
The United Stand and That's Football are two of the best-known football channels on YouTube, and our intention is to develop them into the most compelling Manchester United and football news channels in the market.