Garmin is expected to announce a screen-free fitness tracker called the Garmin Cirqa this week, according to the5krunner citing a Garmin source and DC Rainmaker. References to a 'Garmin Cirqa' smart band briefly appeared on Garmin regional pages in January 2025, describing it as a 'smart band' with sizing S/M and L/XL and colors black and French grey, according to multiple reports. The product pages stated the Cirqa would ship in 4-5 months, suggesting a May or June 2025 launch. An FCC filing in February 2025 indicated a strap-based wearable with optical heart rate tracking and no display. Garmin declined to comment on product roadmap or feature compatibility, with a spokesperson stating: "Garmin does not provide forward-looking comments on product roadmap or feature compatibility with existing or future products."
Google's Fitbit is also launching a screen-free fitness tracker, teased in a promo video by Steph Curry. The NBA legend and Google performance advisor said: "I'm excited about what this is going to mean for the world, for health and wellness. It's the first of its kind in a way. I won't spoil it, you kinda have to see it for yourself." According to rumors, Fitbit will launch a screen-free activity band later this year called Fitbit Air. Fitbit previously released screen-free trackers: the Fitbit Flex (2013) and Fitbit Flex 2 (2016), discontinued in 2019. In October 2025, Whoop filed a lawsuit against Polar alleging trade dress infringement over screen-free band design, according to multiple reports.
I'm excited about what this is going to mean for the world, for health and wellness. It's the first of its kind in a way. I won't spoil it, you kinda have to see it for yourself.