The company, which asked for a £50,000 investment for 1% equity on the show, valuing it at £5 million at the time, has since seen revenue grow from zero to £20 million in the last three years, according to founder Matt Kennedy. Its current valuation is around £40 million, Kennedy reported. According to Metro - Main, Matt Kennedy described the Dragons' Den appearance as monumental in its impact on the business, saying it catapulted the company ahead by a couple of years compared to where it would have been otherwise.
Steven Bartlett, another investor on the show who was impressed by Fussy but did not invest, has expressed regret. Producers on Dragons' Den were concerned that Fussy's valuation was 'ridiculous,' though the specific equity percentages taken by Jones and Meaden, the revenue before the appearance, and current sales figures beyond the initial surge remain unclear. The breakdown of the £40 million valuation and whether other investors are involved are also not publicly detailed.
It was monumental in the impact Dragons' Den had on the business.
It basically catapulted us along a couple of years, versus where we would have gone without it.
To give you an idea of the journey we've gone on, in the last three years we've gone from 0 to £20,000,000 in revenue this year, and a valuation of around £40,000,000.