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Formula 1 returns with Apple TV as US broadcaster

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Formula 1 returns with Apple TV as US broadcaster
Key Points
  • Formula 1 returned after an unplanned hiatus and canceled April races due to the Iran war.
  • Apple TV has become the new U.S. broadcast partner with a $150 million per year deal.
  • Apple TV offers advanced features like 4K Dolby Vision, multiview, and new shows.

According to a Forbes analysis, Liberty Media purchased Formula 1 for $8 billion, and conservative estimates value the series at over $20 billion. 1 surround sound and allow viewers to watch up to four live feeds via multiview displays. Apple added new programming including 'Circuits in Focus' with Nico Rosberg and Emelia Hartford, and 'POV' featuring Calum Nicholas and Christina Roki.

Eddy Cue, Apple Senior Vice President of Services, described the Miami race as a relaunch, according to The Independent-Main, and noted that nearly a third of viewers use multiview. According to The Athletic, ESPN paid nearly $90 million for a three-year extension signed in 2022, but viewership comparisons between the deals remain unclear. Race promoters have described the Miami Grand Prix as a week-long festival with parties and celebrity appearances.

He looked like Shaquille O'Neal for a second.

Kimi Antonelli, Mercedes driver

During a press conference, Kimi Antonelli said a DJ looked like Shaquille O'Neal for a second, while Charles Leclerc said 'No, it's not' when asked if it was really O'Neal. It is uncertain if other races will adopt a similar festival format.

No, it's not.

Charles Leclerc, Ferrari driver
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Formula 1 returns with Apple TV as US broadcaster | Reed News