Food is one of the biggest topics on Swedish social media, according to reports from multiple Swedish newspapers. The Medieakademin, a media academy, has for the third time mapped which influencers reach the most and engage the most in the food area on social media. Emanuel Karlsten, the chairman of Medieakademin, reportedly said that the trend shapes people in a very literal way.
Several large influencers who previously did not focus on food have reportedly jumped on the trend because they see that food engages and makes it easy to get advertising collaborations. AI-generated recipe sites are also reportedly capitalizing on the public's strong interest in food and health tips, which opens up opportunities for new power players in social media.
the trend shapes people in a very literal way