Andrew Arnold, owner of Railway Street Fisheries in Pocklington, near York, has stopped offering cod because a 45lb box now costs £330, up from £110 in December 2024. 50. Arnold is encouraging customers to try cheaper species like Norwegian pollock, which he says tastes just as good.
' Andrew Crook, president of the National Federation of Fish Friers, says a growing number of shops are now offering alternative species. Fish merchant Nathan Godley from Grimsby attributes the rising prices to limited supply. The specific factors causing the limited supply are not detailed, and it is unclear how widespread the trend is across the UK.
The traditional fish and chip shop is going to go, if we don't diversify and do different things.
I can sell pollock at £10.50 and still make a reasonable profit on it, but there's still a lot of customers who want haddock or cod.