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First fresh Swedish potatoes arrive at premium price

Human interestHuman interest
First fresh Swedish potatoes arrive at premium price
Key Points
  • First fresh potatoes of 2025 have arrived in Sweden
  • Coop expects retail price of about 300 SEK per kilo
  • Premiere event involved a preschool class from Fiskebyn

According to multiple reports, the potato premiere involved industry representatives, media, and a preschool class from Fiskebyn, who were the first to dig in a field in Torekov. Roger Nolsa, a representative for Potatisodlarna, said he "just jumped into the car from the potato premiere at Bjäre," that the potatoes are already on their way to stores, that the arrival signals summer, and that fresh potatoes are defined when they "floss" – when the skin falls off with a thumb rub – and suggested serving them with butter and salt or cold on crispbread, while the exact timing of wide availability and how long the high price will last remain unclear, and it is unknown which specific stores will carry these first potatoes or if the price is consistent across retailers.

I just jumped into the car from the potato premiere at Bjäre.

Roger Nolsa, Representative for Potatisodlarna (Potato Growers)

It's already on its way to the store for those who are eager for the first primörer.

Roger Nolsa, Representative for Potatisodlarna (Potato Growers)

It's always a positive thing when it arrives. Then you know summer is coming.

Roger Nolsa, Representative for Potatisodlarna (Potato Growers)

We say fresh potatoes. It's the same thing, but we define fresh potatoes when the potato 'flosses', meaning when you can put your thumb on it and the skin falls off.

Roger Nolsa, Representative for Potatisodlarna (Potato Growers)

I don't think you need much more than butter and salt. If you have leftovers, it's very good to eat cold on a crispbread the next day.

Roger Nolsa, Representative for Potatisodlarna (Potato Growers)
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Helsingborgs DagbladAftonbladet
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First fresh Swedish potatoes arrive at premium price | Reed News