A Finnish bakery in Eskilstuna, Sweden, sells semlor, a traditional pastry, with jam and whipped cream, a version popular among Swedish Finns. According to Andreas Gisselfeldt, owner of the bakery, Swedish Finns' taste for semlor is closer to the Finnish style than the Swedish one, and they often prefer what they are accustomed to from earlier. The bakery sells semlor well before Shrove Tuesday, with the Finnish version selling best, though many Swedish Finns are open to trying other flavors.
In Sweden, around 20 million semlor are sold annually, with the traditional Swedish version filled with almond paste, while the Finnish variant includes jam instead. On Shrove Tuesday, about six million semlor are sold in Sweden, and in recent years, many bakers have created semlor in various forms and flavors beyond the classic fillings.
Swedish Finns' taste for semlor is closer to the Finnish style than the Swedish one, and they often prefer what they are accustomed to from earlier.