According to NRK Sørlandet, Brian Thorsted Hansen, CEO of Fjordline, described a 15% increase in bookings compared to the same period last year, adding that last year was also strong. Nina Moland Andersen, Sales and Marketing Manager at Color Line, told NRK Sørlandet that the company has experienced a marked increase in bookings from last year. She attributed the rise partly to global unrest making Denmark feel like a safe holiday destination, and noted that the economic situation favors ferry companies because flight prices have increased and the Norwegian krone has strengthened. Andersen also said more customers are booking their Denmark holiday earlier than before.
Per Eirk Røgnes at OK Reiser told NRK Sørlandet that more customers are booking trips to Florida, USA, and believes cities in Europe and the USA are safe to travel to. Ving recently reported that sales have picked up again after the war in the Middle East dampened travel desire. According to NRK Sørlandet, Øystein Schmidt, Press Chief at SAS, described that Norwegians' travel desire remains strong into the summer season of 2026.
So far we have a 15 percent increase in bookings compared to the same periods last year.
Last year was also quite good, so we are very satisfied with this increase.
We notice a marked increase from last year, and it is very gratifying.
It probably has to do with there being more unrest in the world and that Denmark feels like a safe holiday country.
Airfares have increased and the Norwegian krone has strengthened.
More people are booking trips to Florida in the USA.
We experience that Norwegians' travel desire absolutely remains strong, also into the summer season of 2026.