Fewer children being born in Jämtland County is affecting sales at a stroller store in Östersund. Stroller seller Tova Känngård sees clear changes in customers' choices. She says there can be many customers in the store, but it does not lead to as many purchases.
The population in the county has decreased according to population figures from Statistics Sweden, and one of the reasons is that not as many children are being born. Känngård reports that purchases of strollers have decreased. The store notices a clear difference between different products.
She says there can be many customers in the store, but it does not lead to as many purchases.
When it comes to car seats, parents are extra careful, choosing to buy new ones for safety in the car.
Känngård reports that purchases of strollers have decreased.
The store notices a clear difference between different products.
When it comes to car seats, parents are extra careful, choosing to buy new ones for safety in the car.