The report, covered by major media outlets, indicates that a larger proportion of the youngest age group (20-29 years) make purchases at farm sales, while people aged 65-84 use farm sales less. The data comes from Monitor measurements' survey based on self-administered questionnaire responses and telephone interviews conducted among 18,000 people aged 17 to 84, as reported by Feber. The exact percentage difference in alcohol consumption between the groups has not been specified, and it remains unclear how the report defines 'farm sales' or whether it includes all types of alcoholic beverages.
Farm sale buyers drink 50% more than Systembolaget shoppers
Key Points
- Farm sale buyers consume about 50% more alcohol than Systembolaget-only shoppers.
- Young adults (20-29) are more likely to buy from farm sales; older adults (65-84) less so.
- Data comes from a survey of 18,000 people aged 17-84.