Elena Sadiku has left Scotland and become the new head coach of BK Häcken, transitioning from her role as a TV expert where she made her debut during the women's football European Championship last summer. According to Expressen Sport, Max Bursell, SVT's sports chief, described that SVT cannot have a major collaboration with Sadiku now that she is a coach at BK Häcken, but she can appear as a guest. He also emphasized that SVT must be transparent about her coaching role and always have several other experts in the broadcast.
Sadiku has some matches booked as an expert for SVT, but no dialogue with SVT regarding continuation after the booked matches has been initiated. According to Expressen Sport, Elena Sadiku described that she just has a few matches that were booked before it became clear with Häcken, and they will evaluate later. It is unknown what specific matches she has booked, when they will take place, or whether SVT and Sadiku will agree on future guest appearances after the booked matches.
We obviously cannot have any major collaboration.
According to Expressen Sport, Elena Sadiku described that she tries to be herself and is straightforward and honest regardless of where she is. According to Expressen Sport, Anna Anvegård described that she feels Sadiku tones down her intensity in the studio a bit compared to in the locker room. How Sadiku's coaching schedule at BK Häcken will affect her availability for TV work and what criteria SVT will use to evaluate potential future collaborations remain unclear.
So far I have some matches booked so people are probably happy.
I love it, it's really fun. I think it's really fun. When you're in this bubble of always doing the same thing, to get out, just talk football and be with people you enjoy being with, it's fun. And I think it gives me so much energy to then be able to do my job even better.
No. I just have a few matches that were booked before it became clear with Häcken. Then we'll have to evaluate later. I think for me it's just important that I do it when I feel that I can.
Now when she is a coach at BK Häcken, we obviously cannot have any major collaboration, however she can participate as a guest, just like others in football who can contribute interesting perspectives.
That she is a coach for some of the national team players means she has unique knowledge, at the same time as one cannot expect her to be completely impartial in relation to those players. There it is important that we are transparent about her coaching role and that we always have several other experts in the broadcast.
I just feel that I am straightforward and honest regardless of where I am.
Well. It feels like she tones down her intensity in the studio a bit. We who know her know that she just wants to fire up, and she probably only does that in the locker room.