The offer depends on households reducing their consumption during peak weekday periods, usually between 4pm and 7pm. The programme rewards customers based on their peak-time consumption reductions: a 5% reduction gives 4 hours free, 20% gives 8 hours, 35% gives 12 hours, and 50% gives 16 hours weekly, totaling a potential 64 complimentary hours across four weeks. EDF suggests the scheme could slash roughly £96 yearly from bills for the most dedicated participants, with common qualifying strategies including operating dishwashers during the night, steering clear of tumble dryers in the evenings, and charging electric vehicles beyond peak periods. Joe Souto, Director of Retail at EDF, described it as a straightforward way to ease pressure on bills while supporting a more sustainable electricity grid in a press release.
On average, those taking part currently secure approximately 18 hours of complimentary electricity monthly, based on company figures. Since the programme debuted in 2024, customers have clocked up over 20.5 million free hours of electricity, amounting to approximately £6.6 million in combined bill reductions. The most engaged participants in 2025 secured an average of 266 hours free throughout the year, and customers can track their savings through EDF's Energy Hub. However, the exact number of households eligible for this offer and how many have participated to date remain unknown, as does how EDF verifies the reduction in peak-time consumption.