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Ecco store to close in Nottingham as Chaiiwala expands with new café

Economy & businessEconomy
Key Points
  • Ecco is closing its only East Midlands store on Bridlesmith Gate in Nottingham after at least nine years.
  • Chaiiwala has opened its third Nottingham location in the Victoria Centre, serving Indian street food and drinks.
  • Chaiiwala's manager says the new café increases brand visibility and existing branches are performing well.

Ecco, a Danish brand known for shoes and leather accessories, is set to close its branch on Bridlesmith Gate in Nottingham city centre. The Ecco shop has been based on Bridlesmith Gate for at least nine years and is the company's only store in the East Midlands. Signs advertising a closing down sale have appeared in the windows of the Ecco store, telling customers that 'everything must go'.

Bridlesmith Gate is one of Nottingham's best-known retail streets and has long been home to a mix of independent and high street chains. The reason for the Ecco shop's closure has not been disclosed, and it is unknown when its final day of trading will be. Meanwhile, a new Indian street food café called Chaiiwala has recently opened inside the Victoria Centre shopping centre in Nottingham.

For the company it's a great step having this here in the middle of Nottingham and it will definitely give the Chaiiwala brand more visibility across the city.

Asam Masood, Manager of Chaiiwala's day-to-day operations in the East Midlands

The new Chaiiwala café serves a range of Indian-inspired food and drinks, including desi breakfasts, wraps, and rice bowls. This is the third Chaiiwala location in Nottingham, joining existing branches in Hyson Green and on Castle Boulevard. A drive-through recently opened at the Chaiiwala branch on Castle Boulevard.

The new Chaiiwala café has around 45 seats and features tables outside the unit and in the central walkway of the shopping centre. Asam Masood manages Chaiiwala's day-to-day operations in the East Midlands. ' He added, 'Castle Boulevard is going really good.

Castle Boulevard is going really good. We are almost four months into trading and it's settled down well. Ramadan is keeping us busy.

Asam Masood, Manager of Chaiiwala's day-to-day operations in the East Midlands

We are almost four months into trading and it's settled down well. ' Chaiiwala is known for its karak chaii, a sweet and spiced milky tea made with flavours such as cinnamon, cardamom, and nutmeg.

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Daily Express - UK NewsNottingham Post
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