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Disney rolls out facial recognition at California theme parks

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Disney rolls out facial recognition at California theme parks
Key Points
  • Disney introduces facial recognition at California parks with opt-in lanes.
  • Data is deleted within 30 days; Disney emphasizes privacy but admits no perfect security.
  • Similar technology used at other venues; public reactions mixed.

The images are compared with pictures taken when a customer first used the ticket or annual pass, and the system deletes the information within 30 days, reports said. Disney stated that it takes the security, integrity, and confidentiality of guest data seriously, but noted that no security measures are perfect or impenetrable. Other venues such as Madison Square Garden, Intuit Dome, and Dodger Stadium use similar technology.

Guests had mixed reactions to the rollout at Disneyland. According to The Independent - World, visitor John LeSchofs described that other places are using facial recognition and it is not going to stop. However, Robert Howell told the outlet he was worried about how the data would be used and did not realize he could opt out.

Pretty much every other place is doing the same thing. The police, the government, they’re all using facial recognition. I don’t think it’s going to stop.

John LeSchofs, Visitor to Disneyland

Sandra Contreras, a parent, described concerns about children's privacy, feeling she could not opt out for her child. Ari Waldman, a law professor, told the outlet that the normalization of facial surveillance is problematic and qualitatively different from other surveillance. The specific parks implementing the system and the timeline for full implementation remain unclear.

When it came to me, I just did it. But when they were going to do it for her it freaked me out a little bit, to be honest. I mean I felt like we had to do it, so she did it, but I think it's more concerning for children just to protect their privacy.

Sandra Contreras, Parent of young children
Sourced
The Independent - WorldDaily Mail - Science & Tech
2 publications
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Disney rolls out facial recognition at California theme parks | Reed News