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Disney+ launches vertical video feed Verts in the US

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Key Points
  • Disney+ introduced a vertical video feed called Verts in the US.
  • Verts lets users swipe through short clips and add content to watchlists.
  • The feature uses an algorithm to personalize clips and may expand globally.

Disney+ has launched a new vertical video feed called Verts for its subscribers in the United States. The feature, which reportedly resembles TikTok, allows users to swipe through short scenes and highlights from Disney's catalog of movies and series. According to Disney, Verts is designed to help users find content to watch, and from the feed, users can save titles to their watchlist or start playback directly.

The feed is reportedly controlled by an advanced recommendation algorithm that tailors clips to individual users' tastes and interests. Disney states that Verts will play a key role in users' daily experience on Disney+. The feature is likely to be released globally later.

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